Oneida Homeware
Benefits
10 shops and 50 concessionsTrend analysis and impact of new products is "mind-blowing"
Accurate forecasting for maximised returns and better use of retail space
total visibility of seasonal lines
Stock allocation to website, stores and concessions
Simple management reporting
Reacts faster to customer desires
Oneida's Operations Director, Stephen Spetch needed a retail system giving total visibility of sales information on seasonal lines to react faster to the trends in the marketplace.
Stephen Spetch Oneida's Operations Director
ACCURATE FORECASTING
Accurate forecasting allows us to maximise returns by increasing production, allocating stock to the stores selling lines most quickly and make better use of retail space. To see how trends are developing nationally, new product introductions are working out and being able to react quickly to change things around, is "mind-blowing".
QUALITY SALES INFORMATION
Stephen Spetch Oneida's Operations Director
WEB FULFILLMENT
Oneida worked with Futura on their new transactional website to manage web fulfilment and used Futura's stock allocation functions to populate the website. Oneida will use the website to increase customer traffic to its stores and use the promotional functionality of Futura to increase sales.
SALES TRENDS REPORT
Oneida also needed a system that could show, in one simple management report, an accurate summary of sales trends reflecting thousands of individual transactions at the point of sale across all stores that would be meaningful for all senior management.
Stephen Spetch Oneida's Operations Director
Background to customer/ customer History
Oneida, the UK's leading cutlery manufacturer (Viners and Royal Doulton) and retailer of Sant Andrea and Oneida cook and dinner wear, has been manufacturing Viners cutlery for 100 years. Oneida also sells stainless steel food preparation, cookware, kitchen knives and dinner wear under brands Sant Andrea and Oneida and also manufactures cutlery on behalf of Royal Doulton.
