Benefits

Futura Helps Deliver Superb Products with Fantastic Service

High-end London lingerie and swimwear retailer Rigby and Peller has built an enviable reputation for quality and service. With stores in Chelsea, Knightsbridge, Mayfair, Brent Cross and Bluewater, and thriving internet business, www.rigbyandpeller.com they are holders of the Royal Warrant and number amongst their customers stars from stage and screen and personalities from the media and fashion world.

Success is attributable to a range of superb products sourced from around the world, unmatched customer service including the bespoke lingerie and expert fitting service for which they are renowned, powered by the right technology to support the business.

Rigby and Peller have been using Futura's retail management system across their stores since 2001. It helps them maintain their competitive edge, enabling them to react faster to customer needs and ensuring they have the right product in the right place to meet customer demand, as each store has a slightly different customer base.

Keeping in touch with their customers at regular intervals is important to Rigby and Peller, and Futura makes it easy to capture vital customer data at every interaction, ensuring selling opportunities aren't wasted. The ability to view stock information in real time at other branches is another important feature and helps to keep lost sales to a minimum.

David Kenton, Managing Director, Rigby and Peller is pleased: "Our overall business has increased and gone from strength to strength, a good proportion of which is down to better and more efficient stock management.  This is possible because our buying team are able to analyse transaction data in a way that is useful and meaningful - so we can make more informed decisions. A direct result of these better decisions, is that we have less stock remaining at the end of each season, which equates to better margins and fewer markdowns.  By linking Futura to our website to improve stock control we hope for even better results and will continue to work with Futura to ensure they meet our growing needs."

"To us, the most beneficial feature Futura provides is its powerful statistical analysis, allowing the buying team to analyse products and ranges. The ability to drill down to a level that means we can identify the best size, colour and type of product for each store means our buying is better and more focused for each store. Another benefit is that it is user friendly and the tills are easy to understand and operate. This means that there is minimal training needed to bring new members of staff up to speed on the shop floor, which in turn enhances the customers' experience as transactions are dealt with quickly and efficiently," concluded David Kenton.   

For more information about Rigby and Peller visit them at www.rigbyandpeller.com 

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